Ethical Fashion Myths, Explained

Myth #1: Ethical means perfect.
Reality: Ethical fashion isn’t about doing everything right — it’s about making better choices when you can. Progress matters more than perfection. Even small, intentional shifts add up over time.

Myth #2: Ethical shopping is complicated.
Reality: It can be incredibly simple. Choose one category — like bags — and invest in one quality piece you’ll use for years. Fewer purchases, more intention, and a wardrobe that actually works for your life.

Myth #3: Ethical fashion is always expensive.
Reality: What’s often more expensive is buying cheap items that don’t last. When you buy less but better, cost-per-wear tells a very different story. One well-made bag used hundreds of times can cost far less than constantly replacing fast fashion.

Myth #4: One person’s choices don’t make a difference.
Reality: Every purchase is a vote. Supporting brands that treat people and the planet with care helps shift the industry — and builds a wardrobe you can feel proud of.

Myth #5: Ethical shopping means sacrificing style.
Reality: Thoughtfully made pieces are designed to last both in quality and style. Timeless, versatile designs mean you don’t have to choose between looking good and doing good.